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Cake day: February 14th, 2025

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  • There’s a host of factors that lead into the degredation of (at least google) search over the last decade or so. Many have already been brought up, but one that hasn’t is the result of the SEO arms race. When google first got popular, people realized they could game the algorithm by embedding keywords in their page to make the page appear in more searches. Google found a way to correct that, but it’s been whack-a-mole with the so-called “Search Engine Optimization” industry ever since. These days, google says ‘eh, fuck it’ and basically runs a pay-to-play service to rank up people who are willing to pay to have their page listed higher. Most people don’t even click past the first page, so not getting on the first page is effectively a death sentence for that page/site. It’s a real incestuous/autocannibalizing cesspool anymore. Google search is now quite literally an ad listing rather than a search index.










  • more like it requires the use of an alt code, and humans aint got time for that shit in casual ‘speechtype.’ there’s literally nothing you can say with an emdash that a well-placed semicolon (and/or a few other tools) couldn’t solve with a slightly reconstructed sentence structure. if you’re using them, especially repeatedly within a couple paragraphs, you’re either: unusually resistant to the tedium and friction of breaking your stride to type alt 0151; writing formally; a bot. i’ll give you three guesses which is most likely.

    personally I’ve stopped using proper grammar and spelling and formal language and capitalization and whatnot as a sortof ‘proof of humanity.’ people who use em-dash in anything but formal writing are just self-flagging themselves as bots at this point. even in formal writing you better have yourself a robust edit log.